Serpico vs. Optiscore - how do they compare?
In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighti...
Salesforce's Customer Data Platforms, also known as CDPs, allow marketing organisations to have a single and complete source of truth around their customer data. In this blog, we unpick key details on these features and how, as Salesforce Consulting ...
In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighting key differences, and why you should consider supplementing Optiscore with Serpico’s instant PPC audit.
In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighti...
In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you c...
In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4...
In our previous article, we highlighted what issues JavaScript can cause when loading a page. We already touched the sub...
Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...
Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of t...
With JavaScript and the main thread high on the agenda at the Google Chrome Developer Summit held earlier this year, we'...
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