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Understanding Salesforce's Customer Data Platforms

Salesforce's Customer Data Platforms, also known as CDPs, allow marketing organisations to have a single and complete source of truth around their customer data. In this blog, we unpick key details on these features and how, as Salesforce Consulting ...

  • PPC
  • by: James Ratheram on: September 24, 2020

Serpico vs. Optiscore - how do they compare?

In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighting key differences, and why you should consider supplementing Optiscore with Serpico’s instant PPC audit.

Serpico vs. Optiscore - how do they compare?

In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighti...

PPC bid strategies: Top tips

In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you c...

How can retailers make the most of their paid search budget?

In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4...

How we can make JavaScript better

In our previous article, we highlighted what issues JavaScript can cause when loading a page. We already touched the sub...

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...

Digital Darwinism and tech maturity

Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of t...

How can web workers improve efficiency on JavaScript?

With JavaScript and the main thread high on the agenda at the Google Chrome Developer Summit held earlier this year, we'...

Start your free trial of Serpico's paid search audit

Serpico’s PPC audit tool tells you how to improve the health and performance of your Google Ads account and alerts you when things go wrong. Start your 7-day free trial today.

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