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Four steps to successfully integrating first-party data with SA360

With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently and effectively integrate first-party data with Search Ads 360 to drive performance and user insights.

  • PPC
  • by: Kara Whitton on: September 15, 2020

PPC bid strategies: Top tips

In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you can implement to ensure you’re maximising success on your paid search campaigns.

PPC bid strategies: Top tips

In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you c...

How can retailers make the most of their paid search budget?

In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4...

How we can make JavaScript better

In our previous article, we highlighted what issues JavaScript can cause when loading a page. We already touched the sub...

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...

Digital Darwinism and tech maturity

Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of t...

How can web workers improve efficiency on JavaScript?

With JavaScript and the main thread high on the agenda at the Google Chrome Developer Summit held earlier this year, we'...

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Serpico’s PPC audit tool tells you how to improve the health and performance of your Google Ads account and alerts you when things go wrong. Start your 7-day free trial today.

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