Four steps to successfully integrating first-party data with SA360
With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently a...
Salesforce's Customer Data Platforms, also known as CDPs, allow marketing organisations to have a single and complete source of truth around their customer data. In this blog, we unpick key details on these features and how, as Salesforce Consulting ...
With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently and effectively integrate first-party data with Search Ads 360 to drive performance and user insights.
With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently a...
Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...
Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of t...
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