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Should FMCG brands in-house or outsource their digital marketing?

Many important lessons have been learned from COVID-19. The stand out for FMCG brands is that better leveraging digital and embracing ecommerce is the way to go.

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to boost performance across paid search campaigns.  

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...

Digital Darwinism and tech maturity

Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of t...

Start your free trial of Serpico's paid search audit

Serpico’s PPC audit tool tells you how to improve the health and performance of your Google Ads account and alerts you when things go wrong. Start your 7-day free trial today.

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