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Are you in, or out? In-housing in 2020 and beyond

Join us on 22nd October at 3pm BST (10am EDT) for a virtual panel discussion with leading industry experts, on the future of in-housing and beyond.

  • PPC
  • by: James Ratheram on: September 24, 2020

Serpico vs. Optiscore - how do they compare?

In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighting key differences, and why you should consider supplementing Optiscore with Serpico’s instant PPC audit.

Serpico vs. Optiscore - how do they compare?

In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighti...

PPC bid strategies: Top tips

In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you c...

How can retailers make the most of their paid search budget?

In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4...

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...

Start your free trial of Serpico's paid search audit

Serpico’s PPC audit tool tells you how to improve the health and performance of your Google Ads account and alerts you when things go wrong. Start your 7-day free trial today.

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Serpico audit on laptop