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Understanding Salesforce's Customer Data Platforms

Salesforce's Customer Data Platforms, also known as CDPs, allow marketing organisations to have a single and complete source of truth around their customer data. In this blog, we unpick key details into these features and how as Salesforce Consulting...

Four steps to successfully integrating first-party data with SA360

With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently and effectively integrate first-party data with Search Ads 360 to drive performance and user insights.

Four steps to successfully integrating first-party data with SA360

With third-party cookies due for removal by the end of 2023, we're exploring how paid search marketers can efficiently a...

Serpico vs. Optiscore - how do they compare?

In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighti...

PPC bid strategies: Top tips

In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you c...

How can retailers make the most of their paid search budget?

In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4...

An introduction to SA360

Serpico's SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google's Search Ad 360 platform to bo...

Start your free trial of Serpico's paid search audit

Serpico’s PPC audit tool tells you how to improve the health and performance of your Google Ads account and alerts you when things go wrong. Start your 7-day free trial today.

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